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Ivana Maksimovic, Head of Property Management and Retail SEE at CBRE /// credit: CBRE
Ivana Maksimovic, Head of Property Management and Retail SEE at CBRE /// credit: CBRE

CBRE Celebrated The 5th Anniversary Of Its Property Management Department´s Establishment In The SEE Region With New Projects And A Market Expansion

The fifth anniversary of the establishment of the Property Management Department within CBRE’s office for Southeastern Europe was marked by new business successes, such as the expansion of the portfolio of managed properties and the launch of operations in another country in the region.

CBRE’s property management team has been operating successfully in Serbia, Slovenia and Croatia for a number of years, and most recently in Bulgaria, where CBRE provided the client with property management services for a 10,500 sq m office building in Sofia.

In the key markets of the SEE region, CBRE currently manages a portfolio of 33 buildings, i.e. around 400,000 sq m of retail, office and logistics properties, valued more than 500 million euros, with future growth already contracted until the end of the year.

„In addition to the global support in the form of expertise and experience that we share within the Group, it has been a major challenge to establish and launch property management as an independent service provided by an international company for the first time in the region of Southeastern Europe.
The success we have achieved over the past five years is due to the fact that our team consists of highly experienced professionals and that we tailor our services to the needs of each individual client.
We focus on four areas: Operational asset management, Technical Services & Engineering, Property Management Accounting Services & Reporting, Leasing & Tenant coordination, which together form the backbone of our integrated service. Defined in this way, property management transforms real estate into real advantage by helping investors and owners minimise risk, increase income and maximise property value,” points out Ivana Maksimović, Head of Property Management and Retail SEE at CBRE, who has been in charge of the department since its inception.

In 2024, the entire STOP SHOP portfolio of retail parks in Serbia was added to the portfolio managed by CBRE in the SEE region, i.e. 14 properties for which CBRE provides integrated property management solutions, including financial accounting services, leasing services, facility management and oversees all operational aspects of the property and tenants.

According to Maksimović, a constant challenge in property management is to maximise the efficiency of the assets and the processes that take place within it, by applying innovative solutions.

“We enable our clients and their tenants to grow their businesses by monitoring and anticipating global trends as well as the individual needs of our clients. We have also integrated facility management and ESG into our services, offering clients a holistic approach to managing their assets. We have become a kind of one-stop shop, regardless of the type of building – office, logistics, residential or retail,” adds Maksimović.

In March this year, the company also took over the management of Forum 26, a Class A office building in the central business zone of New Belgrade, with more than 31,500 sq m of space, with numerous international and domestic companies as tenants.

In Croatia, the company extended its cooperation with LogExpert to two additional logistics facilities at the end of last year and currently manages three facilities with an area of more than 114,400 sq m, in which nine tenants operate, with further expansion of the cooperation to facilities under construction expected by the end of the year.

CBRE also continued to successfully manage the STOP SHOP portfolio of retail parks in Slovenia, the Zona Vranje retail park and the Bridge Plaza office building in the New Belgrade business zone.


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