Advertisement

Retail

STRATEGIES AND EXPANSION PLANS OF RETAILERS

Austria’s largest shopping center kicked off the spring season with two special events. For the first time, Westfield Shopping City Süd teamed up with STYLE UP YOUR LIFE! for the Westfield Club Shopping Night, where selected stores offered extended opening hours exclusively for Westfield Club members. Immediately afterwards, all fashion enthusiasts had the opportunity to discover the latest trends of the season at the Colorful Spring Days.

Following non-food discounter Action’s positive results in net sales growth and successful expansion strategy last year, the retailer is aiming for further market entries in 2025.

Over the past twelve months, there has been significant progress toward sustainability in the European shopping center landscape. According to the latest RegioData analysis, a clear trend has emerged: an increase in environmental certifications and a decline in non-certified buildings. This not only highlights the transformation in the construction industry but also underscores the growing importance of ecological standards.

Hamburg is preparing for its new shopping highlight with the opening date of the Westfield Hamburg-Überseequartier on April 8 being just around the corner. In combination with a wide range of gastronomy, entertainment and cultural offerings, the official opening of the center will establish a new shopping and lifestyle destination that is unique in northern Germany and offers exceptional experiences for both the local community and all visitors.

Retail outlet centres have seen a significant leap in retail and leisure brand growth in the past years with general sector growth set to continue, according to the Ken Gunn European Outlet Industry Review which ranks Europe’s top performing outlet centres and brands as well as the most improved.

US fashion retailer Forever 21’s operating company, F21 OpCo, has filed for bankruptcy for the second time in six years, citing weak footfall at physical locations and harsh online competition from fast fashion retailers.

Expecting a sharp fall in profits in the current year, Puma is planning to close unprofitable retail stores, affecting 500 jobs worldwide, as part of its cost-reduction program, shared the company after the sportswear group gave bleak forecasts for 2025 and the first quarter.

Westfield Hamburg-Überseequartier continues to set standards in the retail sector by combining a differentiated selection of flagship stores from major international and national brands with more local, individual concepts. In combination with a wide range of food&beverage, entertainment and cultural offerings, this will create a new shopping and lifestyle destination that is unique in northern Germany and offers exceptional experiences for both the local community and all visitors.

BALFIN Group is diving into the world of family entertainment with its latest venture, “HyperActive,” a massive gaming and entertainment hub in Kosovo. As part of its expansion strategy, the Group has acquired a 40% stake in the company, setting the stage for significant growth in the region and across Europe.

ECE Work & Live is developing a “Ruby” brand hotel in Copenhagen for the first time. This is also the Ruby Group’s first location in Denmark. The announcement follows the recent signing of a long-term lease agreement between ECE as project developer and Ruby Group as operator for the planned hotel building in the Frederiksberg district in the heart of Copenhagen.

Pop-up shops are more than just a trend; they are a valuable business opportunity and here to stay. Without having to commit to a long-term commercial lease, pop-up stores promote brands, concepts, services or products in a short period of time. Building on this idea, Storefront, a sharing-economy company, provides short-term retail spaces for rent to companies through an online platform, used specifically as pop-up retail locations.