Outlets

Latest news, developments and trends in the outlet industry

One of Europe’s key outlet players, NEINVER, shares strong performance in Q3 report across its entire outlet center portfolio. Overall brand sales results show an increase of 5% compared to last year’s data.

NEINVER unveiled the new image of Las Rozas The Style Outlets, a well-established outlet centre in the northwest of Madrid and the first outlet ever developed in Spain. The €3 million refurbishment delivers a step-up in design, functionality and customer experience, while further reinforcing the appeal of the scheme for brands.

With the acquisition of significant portfolios in Italy and Germany, the development of Malmö Designer Village, and numerous expansions, ROS Retail Outlet Shopping is among the most dynamic players in the European outlet market. Together with partner FREY, the company is now pursuing ambitious growth goals. ROS co-founder Thomas Reichenauer talks about the latest steps, synergies in ESG and digitalization, and the challenges of a changing industry.

FREY Group has transformed the retail landscape with its open-air Shopping Promenades, and now it is venturing boldly into the outlet sector. In this exclusive interview, Chairman & CEO Antoine Frey explains why the acquisition of ROS was pivotal, how cultural placemaking and B Corp sustainability guide the company’s vision, and why projects like Malmö Designer Village and Designer Outlet Berlin are setting new standards across Europe.

In the evolving outlet retail landscape, tenant performance is more than a priority. It’s the engine of profitability. In this expert commentary, Rioja Estates’ Managing Director Giles Membrey lifts the curtain on why thriving tenants lead to thriving assets. From data-driven collaboration to precision in unit sizing, location, and customer experience, Membrey reveals how strategic landlord-brand partnerships are redefining retail success – one store at a time.

Outlet Village Sofia: Bulgaria’s First Open-Air Outlet Concept Breaks Ground: Strategically positioned at the gateway to Sofia, right at the junction of one of Bulgaria’s two main highways, Outlet Village Sofia is set to redefine shopping in the region. Benefiting from the constant traffic of international travelers passing the capital and domestic tourists on the move, the project promises a steady stream of diverse shoppers. An interview with Ivan Nachkov, COO of Trinity Capital, and Simona Parvanova, Director of Leasing & Marketing, on the latest plans and developments at Trinity Capital.

In a retail landscape shaped by converging pressures – shifting consumer habits, selective brands, ESG demands, and digital integration – outlet centers are evolving from simple points of sale to strategic brand platforms. NEINVER CEO Daniel Losantos explains why tenant success is now the ultimate asset advantage and how a data-led, experience-driven approach can turn complexity into lasting performance.

With a growing list of premium brands already in legal discussions, Grantham Designer Outlet Village continues to gather momentum ahead of its scheduled opening in 2028. The 164 million Euro project, led by outlet specialists Rioja Estates and its partner, Buckminster Estates, will be located on a new purpose-built junction directly off the A1, the third busiest road in the UK. With 750 m of frontage to the A1 it will be directly visible to more than 17 million passing vehicles every year making it one of the best outlet locations in the UK.

With over 120 international and Polish fashion and lifestyle brands, a vibrant F&B offering and a prime urban location, Designer Outlet Kraków launched with a celebratory ceremony hosted by KG Group and ROS Retail Outlet Shopping—marking a significant milestone for premium outlet shopping in southern Poland.

Florentia Village Istanbul is Turkey’s first luxury designer outlet combined with a modern full price retail park creating a unique hybrid retail concept. Located next to Istanbul Airport, the outlet aims to set a new benchmark for retail, leisure and entertainment in the region through its scale, accessibility, attention to detail, service and innovative dual-concept structure.

FACTORY outlet centers across Poland, operated by NEINVER, are gaining momentum with new store openings and significant expansions from long-standing retail partners. The latest updates to the brand portfolio, totaling nearly 2,200 sq m of added retail space, underscore outlet retail’s growing appeal and NEINVER’s commitment to supporting brand growth.

NEINVER has begun the refurbishment of Las Rozas The Style Outlets, a landmark retail outlet center to the northwest of Madrid, owned by Neptune, a joint venture between NEINVER and TIAA, Nuveen’s parent company. The 3-million-euro renovation project will update the center inside and out, transforming it into a more modern and inviting space while remaining true to its trailblazing spirit as Spain’s first outlet center, established 29 years ago.