The New Location
According to the announcement, the new APM Monaco store will span 1,300 sq ft across two floors in the Victoria Quarter, joining a growing line-up of premium jewellers that includes the recently launched Dinny Hall, as well as legacy brands such as Boodles, Berry’s, and Daniella Draper. Known for its modern, fashion-forward designs inspired by Monaco’s chic aesthetic, the brand reflects the destination’s experience with its luxury-meets-lifestyle aesthetic.
As Rachel Bradburn, Head of Leasing at Redical, comments:
“APM Monaco joins Victoria Leeds at an exciting moment. Their balance of elevated design and accessible luxury presents a compelling new dimension to our jewellery mix. Choosing our destination for their first standalone store in the north underlines our growing profile as a go-to location for leading heritage and contemporary names. We look forward to seeing APM Monaco’s unique character come to life at Victoria Leeds.”
The announcement follows recent prestigious openings at Victoria Leeds, including Dinny Hall’s first venture beyond London and Wax London’s debut outside the capital, reinforcing the centre’s upward trajectory in premium retail.
Lunson Mitchenall and Central Retail act for Redical. KLM Real Estate represented APM Monaco.
