In this context, AM Experience by MK Illumination develops immersive entertainment activations for shopping centers, aiming to turn common areas into spaces for leisure and shared experiences. The company works with retail destinations across Europe, designing temporary installations and live formats intended to broaden the visitor journey beyond shopping. Its portfolio includes some of the largest and most highly regarded shopping centers in the Iberian Peninsula, such as Colombo, NorteShopping, UBBO, MAR Shopping Matosinhos, Puerto Venecia, Intu Xanadú or Diagonal Mar.
According to AM Experience by MK Illumination, projects are delivered under international management standards covering quality, environmental management, occupational health and safety, and sustainable events. The company says these frameworks are used to support planning and on-site delivery across different venues and operating constraints.
Its portfolio includes live productions such as Musicals on Ice, delivered in partnership with Alegro Alfragide and MAR Shopping Matosinhos and reaching, last season, more than 175,000 spectators in just seven weeks; as well as interactive ball pools, themed ludo-educational experiences, ice rinks, seasonal mazes and bespoke immersive environments. AM Experience by MK Illumination says each concept is developed with a narrative approach that combines light, color, sound and visitor interaction.
“For us, experiences are not just attractions. They are a strategic tool to fulfil our purpose: Creating Happiness. When people leave with memories, they return with loyalty.”
Nuno Barbot, Managing Director, AM Experience by MK Illumination.
The company’s approach relies on modular and portable formats, allowing installations to be deployed as turnkey solutions and adapted to different floor plans and seasonal calendars. This operational model is often cited by shopping-center operators as a practical way to refresh public spaces with limited disruption.
Company profile: Headquartered in Braga, Portugal, AM Experience by MK Illumination employs around 50 people. The company is part of MK Illumination Group, a world-leading organization in festive decorations and lighting which operates across five continents through 44 subsidiaries.
(dp)
