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Head of Storytelling – Why Shopping Centers, in Particular, Need Professional Event Management

June 29, 2022

The one-sided fixation on digital direct-to-consumer business marginalizes the physical shopping channel. Shopping centers and their tenants will only be able to leverage the potential of brick-and-mortar store spaces if a significantly modified fundamental approach is adopted.

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Head of Storytelling – Why Shopping Centers, in Particular, Need Professional Event Management

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