Advantail Continues Its Expansion with 2 New Mandates and Evolves Its Organization

With 15 years of experience in the outlet shopping center sector, the Advantail group is now shifting its focus towards managing shopping centers, retail parks, and downtown galleries.

In 2022 and 2023, Advantail added 7 new centersto its portfolio, including Outlet Aubonne (in Switzerland), Passage Saint-Germain, Bercy 2, Valdoly, PorteSud in Geispolsheim, Promenades Océanes in Les Sables d’Olonne, and Océane in Gonfreville l’Orcher.

On January 1, 2024, two additional sites will join this list: La Visitation Shopping Center in Rennes and Les Grandes Terres Shopping Center in Marly le Roi.

Simultaneously, Advantail is reorganizing its structure by creating two new entities: the Outlet department under the leadership of Vincent Moreau and the Shopping Centers department, led by Karl Tailleux.

The goal is to transform Advantail into a comprehensive service platformand offer itsinvestor clients a wider range of services, including property management, assetmanagement, leasing, construction, and environmentally friendly transformations.

The new Director of the Shopping Centers Department, Karl Tailleux, has held leadership roles in shopping centers in Normandy and the Île-de-France region. Before joining Advantail as Director of Operations in 2021, he served asthe Deputy Director of Operations at Shopping Center Company.

Strengthening support and care for outlet centers

Vincent Moreau, a marketing specialist, has accumulated his experience at Printemps and One Nation Paris before joining the Advantail group in 2015. As the head of the Outlet department, Vincent Moreau aims to enhance the relationship with brands, improve center performance, and elevate the overall customer experience within the thriving outlet segment.

“This new organization will enable us to better serve our investor clients and brands by providing them with targeted attention and in-depth expertise in their specific domains”, says Bettina Dablemont, Managing Director of Advantail. “We are delighted to continue optimizing our structure, developing our internal talent, and look forward to further collaboration with our long-standing investors.“