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“The world keeps on turning, but marketing strategies have been the same for decades,” is the verdict of Bernhard Klein, Chief Marketing Executive of IMMOFINANZ, on traditional marketing efforts in the retail asset class. In his guest contribution, he outlines various opportunities and improvements with the help of software-based automation of sales and marketing processes.

Societies have changed, retail has changed, and so must architecture and the real estate industry. “Le 31” has become a model for Redevco’s vision on how to redefine retail and create a connected community of stores, partners, and visitors.

In view of the war events in Ukraine with incomprehensible suffering for the civilian population, the retail alliance “Leben gehört ins Zentrum” (“Life belongs in the center”) together with the German Council of Shopping Places have launched a broad Ukraine donation campaign. The donations will be used for medical supplies. The campaign is launched in cooperation with the University Hospital Schleswig-Holstein.

“The only good news for stationary retail is that the “digital natives” (can) seize their opportunities only to a certain extent.”

Premiere in Bratislava +++ Cano in Singen–90 percent leased already +++ Distrikt Nørrebro to open flagship store in Forum Rotterdam +++ Online retail is on the rise internationally

Allianz Real Estate Refinances a 300-million-euro Acquisition +++ Investment in Hallplatz-Galerie in Zweibrücken +++ Investika purchased Galerie Butovice

Retail parks were long considered a necessary evil. However, their image changed drastically as they defy online retail due to their function as local suppliers. They now have the full support of customers, tenants, and investors.

Around three years ago, Immofinanz, which operates throughout Europe, decided to market its retail properties under the names Stop Shop and VIVO! Today, 80 Stop Shops provide daily consumer goods for Eastern and Southeastern European consumers.

In 2018, the current retail (r)evolution continued and did not slow down. Omnichannel has become a reality: Today’s consumer, whether 7 or 70 years old, searches the web to make in-store purchases and does the exact opposite five minutes later.

Given the current skepticism prevailing among the international real estate investment community, particularly regarding the retail real estate segment, it is important to try to identify its underlying reasons, separating the thoughtful ones from the more provocative ones.

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