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At the 14th PRCH Retail Awards, the jury members awarded a total of 36 awards. This included eight gold statuettes and 27 silver statuettes, in 20 business, strategy and marketing categories. In addition, the strategic jury awarded a special prize for a project that stands out thanks to its innovative approach, setting trends in the industry.

“We recognize that the traditional model for urban malls needs to evolve in the face of shifts in consumer habits, e-commerce growth, new technologies, urbanization, declining use of private transportation, and a localization of demand towards accessible services and environmental sustainability.”

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