Placemaking Project by Eduardo Ceballos, Asset Management Director at NEINVER
PROJECT: Las Rozas The Style Outlets
DEVELOPER: NEINVER
OWNER: NEPTUNE – joint venture between NEINVER and TIAA (Nuveen’s parent company)
PROJECT HIGHLIGHT: Opened in 1996, Las Rozas The Style Outlets is Spain’s first outlet center. In 2025, it enters a new chapter with a comprehensive refurbishment, evolving to meet modern retail and consumer demands through innovative placemaking.
Las Rozas The Style Outlets, a pioneer in Spain’s retail scene, is undergoing a transformative refurbishment in 2025. The project reimagines the center through the lens of placemaking—bringing nature into the retail journey, enhancing comfort and accessibility, and refining design and brand visibility. These changes align with NEINVER’s vision of a more people-centered, connected, and sustainable shopping experience.
Located northwest of Madrid, the center is known for its strong lineup of sports and outdoor brands—Nike, Adidas, Puma, Asics, Converse, The North Face—alongside a mix of high-street fashion favorites. The refurbishment aligns with strong retail momentum. Key brands like Puma, Skechers and Adidas have expanded their presence—doubling their footprint—while Munich has tripled its space, reflecting the center’s ongoing expansion.
With nearly three decades of history, the scheme is shaped by placemaking principles: a strong sense of place, deep community ties, excellent accessibility, functional design and a commitment to sustainability. For many, it’s a familiar, feelgood destination that fits naturally into the rhythm of life in northwest Madrid.
This refurbishment signals a clear step forward. Designed by Banús Arquitectura, the project focuses on creating a more comfortable, inviting and people-oriented environment that reflects NEINVER’s placemaking ambitions. At its heart is the transformation of the central plaza from a functional space into an “urban greenhouse”, featuring a large tree, green pockets and hanging planters, bringing a calm, nature-inspired design approach. Inside, lighter-colored flooring, wood-finished ceilings and integrated lighting will create a warm ambiance, while microcement finishes between units add elegance and durability. Outside, redesigned façades will create a cleaner, more unified look that improves the center’s visual identity and the brands’ visibility.
Connectivity and flow are also central aspects of the refurbishment. A new entrance improves access to the center, while wider pavements and well-placed terraces will make people move around comfortably and encourages dwell time. New F&B spaces and a coworking area will meet the needs of today’s flexible ways of living and working.
Sustainability is embedded throughout the project. The site will include a rainwater recovery system for watering green spaces, air curtains with low-energy heat pumps and upgraded management systems to enhance environmental performance. Already accredited with top-level certifications—BREEAM In-Use, Zero Waste, EPC and AIS—this project reinforces NEINVER’s commitment to responsible placemaking.
As the center approaches its 30th anniversary, this refurbishment is a thoughtful evolution, enhancing what already works well, while ensuring the center remains relevant and welcoming in the years to come.
Find more top placemaking projects here.
