“The Dockers transaction further aligns our portfolio with our strategic priorities, focusing on our direct-to-consumer (DTC) first approach, growing our international presence and investing in opportunities across women’s and denim lifestyle,” said Michelle Gass, President and CEO of LS&Co. “After a robust process, we are confident that we maximized the value of the business and that Authentic is the right organization to usher in the next chapter of growth for the Dockers brand.”
With this agreement, LS&Co. is well positioned to reach its potential as a best-in-class omnichannel retailer as it continues to evolve the globally iconic Levi’s brand from jeans to denim lifestyle while also scaling the Beyond Yoga® brand. The company claims to remain focused on driving long-term, sustainable profitable growth across categories, channels and regions as it continues to deliver stakeholder value. Moreover, it also intends to return approximately 88 million euros of the net cash proceeds from the transaction to shareholders through share repurchases.
“Dockers is a natural fit for the Authentic model,” said Jamie Salter, Founder, Chairman and CEO of Authentic. “It’s a brand with deep roots, high awareness and a solid foundation in licensing — all things we look for when acquiring new brands. Dockers played a key role in shaping casual workwear as we know it today, and we see significant potenial to build on that legacy and grow the brand across a variety of categories.”
The transaction is expected to close around July 31, 2025, for the Dockers intellectual property and operations in the United States and Canada, and around January 31, 2026, for the remaining Dockers operations. In addition, LS&Co. will provide certain transition services to Authentic and its partners for Dockers through a limited transition period.
