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ACROSS Outlook 2024 (left), Pavel Skvara (right) /// credit: ACROSS, AmRest
ACROSS Outlook 2024 (left), Pavel Skvara (right) /// credit: ACROSS, AmRest

OUTLOOK 2024: “Concentrate On Those Markets And Locations That Offer Steady And Long-Term Growth.”

“We have to constantly innovate to stay ahead in the retail market,” states Pavel Skvara, Global Development Director at AmRest, in the latest “Industry Outlook 2024”.

The retail industry is facing several challenges, including cost pressures related to inflation and supply chain disruption. To address this challenge, we are focusing on proper and effective planning of deliveries of goods and equipment. Another challenge faced by the restaurant sector is the rise of fresh food options at convenience and petrol stations. This means we have to constantly innovate to stay ahead in the retail market.

At AmRest, we strive to provide our guests with exceptional service and experience from the moment they walk through our doors, or when they open a mobile app. Providing our customers with a seamless and enjoyable dining experience, whether they are ordering online or offline, is the future of the restaurant business. Therefore, we are investing in cutting-edge digital solutions such as click and collect, etc. Over the past 30 years, AmRest has built a strong international presence, however, there are still many European markets with growth potential, ready for new restaurant openings. In addition, to ensure sustainable growth, the industry is increasingly adopting ESG practices to meet the expectations of consumers and investors alike.

The lines between the physical and digital worlds are blurred, which is why we are committed to investing in cutting-edge digital solutions to enhance our guests’ experience. Our restaurants feature digital menu boards and contactless kiosks for a convenient dining experience. We also recognize the value of mobile and seasonal restaurants and drive-thru channels, to bring us closer to our customers.

My advice to restaurant businesses in the real estate sector is to use technology to improve customer satisfaction, simplify processes, and enhance data insights. Moreover, I recommend concentrating on those markets and locations that offer steady and long-term growth.

I wish all my colleagues working in development departments, collaborators, and all our suppliers a prosperous 2024.

Pavel Skvara

Pavel Skvara is Global Development Director at AmRest.