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November 14, 2023

The end of an era in Spain, Pimkie’s presence has already been reduced in recent years through staff cuts and store closures. However, the fashion chain will continue to be represented in some countries, above all in France with over 300 locations.

“Making luxury accessible to a broader audience is a successful business strategy today,” says Orsolya Hegedüs, partner at Deloitte Austria. In an interview with ACROSS, she explains why luxury is so crisis-resistant, why the segment is growing, and why brands must adapt to a new generation of consumers.