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September 5, 2023

According to Regio Data’s most recent report, while brick-and-mortar retailing throughout Europe has been in decline for years, factory outlet centers are developing magnificently. In total, the sales area of the 180 outlet centers is already around 4.6 million sq m, compared with 3.3 million sq m a decade ago. This results in an increased rate of almost 40% – and another 18 projects are in the planning stage.

For companies, being visible is one of the most important prerequisites for success. Making this possible was the reason for SES Spar European Shopping Center, as the operator of numerous shopping malls in Austria, to launch the advertising-free online platform “yip.at” in 2020. The aim was and is to make the retail, gastronomy, service and craft businesses from the neighborhood visible to customers throughout Austria.