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ACROSS

September 5, 2023

Sq m retail space per 1,000 inhabitants in Europe. /// credit: Regio Data Research GmbH

Factory Outlet Center: Completely Immune To Online Shopping

According to Regio Data’s most recent report, while brick-and-mortar retailing throughout Europe has been in decline for years, factory outlet centers are developing magnificently. In total, the sales area of the 180 outlet centers is already around 4.6 million sq m, compared with 3.3 million sq m a decade ago. This results in an increased rate of almost 40% – and another 18 projects are in the planning stage.

The yip.at business promotion honors the best implemented business ideas in the region. Submission is possible as of now. /// credit: SES/Chris Perkles

Promotion Space In The Shopping Center With An Innovative Business Idea

For companies, being visible is one of the most important prerequisites for success. Making this possible was the reason for SES Spar European Shopping Center, as the operator of numerous shopping malls in Austria, to launch the advertising-free online platform “yip.at” in 2020. The aim was and is to make the retail, gastronomy, service and craft businesses from the neighborhood visible to customers throughout Austria.

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THE LEVEL OF EXCELLENCE WE SHOULD STRIVE FOR TODAY AND TOMORROW
Originally developed solely to meet the daily needs of consumers, shopping centers quickly became an asset class. The model worked very well for a long time, but as consumer behavior has changed, so have the requirements of tenants, operators and investors. The obvious task to satisfy customers, business partners and stakeholders is: Get your customers to return to your locations. Clear differentiation and positioning as well as a clear focus on people are crucial.
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