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August 9, 2023

In March 2023, the Düsseldorf streetwear label Live Fast Die Young (LFDY) had announced its intention to continue its international expansion.

However, the brand is not to generally disappear from the market in the three countries. “Our customers will continue to find our products in our online store and can order by direct mail,” the company said.

“We want to see people in our meeting places every day, so we are moving towards creating “work/live/play” retail spaces for everyone”, explains Jens Nielsen, Global Commercial & Digital Director at Ingka Centres. Following this approach, F&B has become a main focus of attention. Ingka developed the Saluhall concept to be a joyful community experience. The flexibility of the new sustainable and social concept offers people the freedom they look for, and the ability to experience life together.