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ACROSS

July 20, 2023

credit: DWP_ KRIZH

The philosophy of daily routines @ House of Rituals, Amsterdam

If you want to give yourself a present as a brand for your 20th anniversary, it has to be something special. This was the approach of the founder of Rituals, Raymond Cloosterman, who gave himself his own house – the House of Rituals, in Kalverstraat, Amsterdam’s most prominent shopping street.

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THE LEVEL OF EXCELLENCE WE SHOULD STRIVE FOR TODAY AND TOMORROW
Originally developed solely to meet the daily needs of consumers, shopping centers quickly became an asset class. The model worked very well for a long time, but as consumer behavior has changed, so have the requirements of tenants, operators and investors. The obvious task to satisfy customers, business partners and stakeholders is: Get your customers to return to your locations. Clear differentiation and positioning as well as a clear focus on people are crucial.
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