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ACROSS

March 1, 2023

Euroshop Highlights 2023 Part 2: How to shop for the future!

The retail trade of tomorrow will be on show at Euroshop 2023. For ACROSS, Heidemarie Kriz went in search of the most promising innovations. Read the second part of her trade fair report. The focus is on applications from the fields of AI, AR and VR.

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THE LEVEL OF EXCELLENCE WE SHOULD STRIVE FOR TODAY AND TOMORROW
Originally developed solely to meet the daily needs of consumers, shopping centers quickly became an asset class. The model worked very well for a long time, but as consumer behavior has changed, so have the requirements of tenants, operators and investors. The obvious task to satisfy customers, business partners and stakeholders is: Get your customers to return to your locations. Clear differentiation and positioning as well as a clear focus on people are crucial.
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