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ACROSS

November 29, 2022

Credit: Ingka Centres

INGKA CENTRES REINVENTS THE FOOD COURT RECIPE WITH SALUHALL – A SUSTAINABLE DINING CULTURE HUB INSPIRED BY PRINCIPLES OF NORDIC CUISINE

Ingka Centres, part of the Ingka Group (which includes IKEA Retail and Ingka Investments), has unveiled its new global food and beverage concept, Saluhall. Named after the Scandinavian-style ‘Market Hall’, Saluhall will reinvent the traditional shopping center food offer with a Scandinavian twist, bringing predominantly plant-based cuisine to a global audience whilst being kind to the planet. It will be Ingka Centres’ first food offer to be entirely beef-free, appealing to a global audience and reducing climate footprint.

Credit: Left: HyperIn | Right: google

NEW RETAIL REAL ESTATE DATA FROM HYPERIN SHOWS HOW SHOPPING MALL TENANTS ARE INCREASINGLY ATTRACTING CUSTOMERS WITH GREEN ADS

Finnish retail real estate tech company HyperIn’s latest mall retailer data shows that sustainability-related tenant offers have risen significantly in 2022, with the word green appearing in up to four times as many offers over the last year. The trend is an indicator for retailers on ad targeting, pointing towards an increasing share of ads for green products and experiences.

Credit: HBB

COMMUNITY EVENTS: “IT IS ULTIMATELY ABOUT THE EMOTIONAL CONNECTION TO THE CENTER!”

The role of shopping center events has changed: So-called “community events” have become increasingly common. They often replace traditional event formats that have dominated the center event scene for many years. André Stromeyer, Managing Director at HBB, and Anita Stampfl, Special Projects Manager at HBB discuss why the situation is the way it is, where the advantages and challenges lie, and why this fact does not make center marketing any easier.

Credit: Mitiska REIM

MITISKA REIM OPENS FOOD-ANCHORED RETAIL DEVELOPMENT IN KOLOBRZEG, POLAND

Mitiska REIM has announced the opening of a new retail center development in the Polish city of Kolobrzeg. Developed in joint venture with local partner Karuzela Holding and designed to achieve a “Very Good” score on the BREEAM in-use scale, this is the third retail development project opened by Mitiska REIM and Karuzela Holding in Poland this year.

credit: Chainels

Chainels expands into travel hub sector

Chainels, the tenant experience platform, has launched in two travel hubs across Europe, leveraging its retail expertise to expand into a new sector. Utrecht train station, run by NS Stations Retailbedrijf a subsidiary of the Dutch national rail company Nederlandse Spoorwegen (NS), and Vienna International Airport will both use Chainels’ digital platform to improve communication with retailers and service providers.

Credit: McArthurGlen Group

MCARTHURGLEN ANNOUNCES NEW PARTNERSHIP WITH EATALY

The McArthurGlen Group, has announced the planned opening of the first outlet destination for Eataly’s concept. Opening its doors at Serravalle Designer Outlet near Milan in Summer 2023, the store will enhance McArthurGlen’s growing portfolio of food and beverage brands, offering guests a place to Eat, Shop and Learn, all under one roof.

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THE LEVEL OF EXCELLENCE WE SHOULD STRIVE FOR TODAY AND TOMORROW
Originally developed solely to meet the daily needs of consumers, shopping centers quickly became an asset class. The model worked very well for a long time, but as consumer behavior has changed, so have the requirements of tenants, operators and investors. The obvious task to satisfy customers, business partners and stakeholders is: Get your customers to return to your locations. Clear differentiation and positioning as well as a clear focus on people are crucial.
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