The driving force behind Eataly, which opened its first location in Torino, Italy, in 2007 and has since expanded to 46 sites across the world, is to provide a space that gathers together the best local producers. The new Eataly location at McArthurGlen’s Serravalle Designer Outlet is set to be no exception. Center guests will be able to shop quality ingredients along with a selection of Italian products and a complete high-quality gastronomic experience, from caffè to pizza and a restaurant offer of traditional Italian dishes.
The Group’s customer insight survey has shown that the food and beverage offer plays a critical role; visitors who engage with F&B tend to stay for 34% longer in its centera and spend 19% more on retail.
McArthurGlen’s Group Foodservice Director, Michiel Reuvers, said: “In our portfolio, Italy sees very high engagement with F&B – around 85% of customers make a catering purchase – so it is really important that we keep refreshing our offering with new and interesting concepts.”
“Eataly is a perfect brand partner for us – the experience it offers promises more than just eating out, giving food lovers the opportunity to learn more about their favourite meals and equipping them with the knowledge to cook for themselves at home.”
Eataly CEO, Andrea Cipolloni, explains: “We are proud to open our first outlet destination store in Serravalle Designer Outlet, one of the most prestigious malls in Europe. We will do our utmost to promote the value of a high-quality Italian restaurant experience in a location mainly visited for shopping, addressing a new customer target.”