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July 2022

Multi Germany GmbH, part of Multi Corporation, a leading pan-European integrated service platform for retail real estate assets in Europe, took over the management of six shopping center in Berlin, Bochum, Dorsten, Hagen und Potsdam as of July 13th, 2022.

The events of the last few years, increased transparency in general, and last but not least, technology and globalization have resulted in a new kind of customer. These new customers are both mature and competent. Retailers would do well to regard them as such.

In order to become the “center of the community”, retail spaces have to offer public services that people want and need, as well as opportunities for people to come together and build community. That entails, among other things, rethinking the tenant mix to generate footfall as well as creating more events and activities that attract people.