Franka Lange and Alexander Elle /// credit: Franka Lange, IPH Centermanagement
Franka Lange and Alexander Elle /// credit: Franka Lange, IPH Centermanagement

BBE and IPH continue to expand their marketing and leasing competence

From now on Franka Lange is responsible for the new position of Head of Marketing and Digitalization. Alexander Elle becomes the new Senior Leasing Manager.

To increase its own range of services and to keep up with the company’s growth BBE Handelsberatung and IPH group filled two new positions. Franka Lange coming from Multi joins the group in the newly created position of Head of Marketing and Digitalization. Alexander Elle (from the Fürth P&P Group) starts as Senior Leasing Manager to expand IPH’s leasing expertise. Both started on July 1st, 2022.

“The creation of the new position Head of Marketing and Digitalization is the next logical step for our group. The topics of marketing and digitization are becoming enormously important”, states Johannes Berentzen, Managing Director of BBE Handelsberatung. “By merging these key issues strategically under the leadership of Franka Lange we are not only expanding our core competencies, but also gaining strategically important synergy effects.”

“Hiring Franka Lang and Alexander Elle ideally reflects our expansion strategy. We are strengthening of our core competencies such as marketing and rental management, which today more than ever require analytical and creative specialists”, adds Lars Jähnichen, Managing Director of the IPH Group. “We are therefore pleased to be able to win very experienced experts like Alexander Elle for us. He is a great addition to our leasing team.”


“Just as retail spaces and shopping centers have to continuously adapt to new market conditions and reposition themselves, we as active managers and consultants have to regularly question ourselves and reposition ourselves where necessary”, states Marcus Eggers, Managing Director of IPH Center Management. “I am really looking forward to working with my new colleagues and I am excited about the new perspectives on the joint tasks.”

Franka Lange has 16 years of work experience in the areas of customer care, sales and marketing with a focus on shopping centers and mixed-use properties. Most recently, she was Head of Marketing and Communications at the Düsseldorf shopping center operator Multi from the beginning of 2020.

Alexander Elle has been working within the retail industry for 13 years, including more than nine years as a leasing specialist. Most recently he was responsible for the leasing management of the Fürth center “FLAIR” at the P&P Group as Senior Leasing Manager, which was reopened in autumn 2021 after extensive repositioning.

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