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ACROSS

September 21, 2021

VIA Outlets unveils new branding to continue redefining the outlet shopping experience

VIA Outlets has unveiled a new corporate branding following an extensive rebranding undertaking. The new branding clarifies VIA Outlets’ brand purpose as redefining the outlet shopping experience and refocusses its mission and brand experience towards digital transformation and sustainability, which will sit alongside the company’s 3 R’s strategy of remodelling, remerchandising and remarketing.

Forum Lviv in Ukraine wins again at RAU Awards 2021

Multi Corporation announced Forum Lviv has won ‘Best medium-sized shopping and entertainment centre’ in Ukraine in the category ‘Cities with over 1 million inhabitants’ at the Retail Association of Ukraine (RAU) Awards 2021.

Europe’s first Peppa Pig World of Play will soon open in The Netherlands

Set to open in Westfield Mall of the Netherlands in Leidschendam, on the outskirts of The Hague, Peppa Pig World of Play, Indoor Play Centre will offer children a unique opportunity to jump into the world of Peppa Pig for an unforgettable adventure. Families are invited to join Peppa and her friends in jumping, laughing and playing in instantly recognizable locations from the hugely popular animated series ‘Peppa Pig’.

What the Digital Shopper Really Wants

From login processes and registrations to password confirmations and SMS codes, to delivery men ringing doorbells in vain, and more. The reality of online shopping has its pitfalls.

Global Tax Deal Is Not Enough

“Research by CNCC in 2019 showed that France applied 90 different taxes on brick-and-mortal retail, while e-tailers, which represented about 10% of the total market at the time, paid virtually no taxes at all.”

Comparison of Online Retail in Europe

There are significant and surprising differences in the affinity for online shopping – even across the individual countries. For example, one might expect such an affinity to be higher in rural areas, but the opposite is the case: In densely populated urban regions, it is approximately 15% to 20% higher than the national average.

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THE LEVEL OF EXCELLENCE WE SHOULD STRIVE FOR TODAY AND TOMORROW
Originally developed solely to meet the daily needs of consumers, shopping centers quickly became an asset class. The model worked very well for a long time, but as consumer behavior has changed, so have the requirements of tenants, operators and investors. The obvious task to satisfy customers, business partners and stakeholders is: Get your customers to return to your locations. Clear differentiation and positioning as well as a clear focus on people are crucial.
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