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ACROSS

September 17, 2021

Etele Plaza: Hungary’s first smart plaza opened today

The brand new Etele Plaza opened its doors to the public at 10 AM on September 17, 2021. Budapest’s latest shopping and entertainment center located in the immediate vicinity of Etele square, Kelenföld will offer an outstanding range of stores and services, featuring unique digital and architectural solutions. The €300 million development is also the first smart plaza in Hungary.

Castellana Properties rolls out new air filtration and purification system at its shopping centres, using NASA-based technology

Castellana Properties has rolled out a brand-new air purification system across its shopping centres, using technology developed by NASA and pioneered by ALANI SALUD. AirPure GM is a disinfection system designed to operate inside ventilation ducts, purifying the air within a radius of up to 400 sqm and making the air quality inside a retail space even better than outside air.

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THE LEVEL OF EXCELLENCE WE SHOULD STRIVE FOR TODAY AND TOMORROW
Originally developed solely to meet the daily needs of consumers, shopping centers quickly became an asset class. The model worked very well for a long time, but as consumer behavior has changed, so have the requirements of tenants, operators and investors. The obvious task to satisfy customers, business partners and stakeholders is: Get your customers to return to your locations. Clear differentiation and positioning as well as a clear focus on people are crucial.
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