These first-time in malls retailers will be hosted as part of a new partnership-based contractual model that the European leader in shopping malls is putting to the test.
An innovative partnership-based model
Klépierre has developed a new contractual model built around partnerships to provide its customers with an enhanced, local and sustainable retail offering, while giving new players access to its shopping centers and all their appealing advantages. “It’s a very simple idea: we will enter into tailor-made agreements with these retailers to share investments in a legal framework,“ explained Pierre-Etienne Alline, Group Head of Shopping Center Management at Klépierre. “This is a chance for brands that were not present in shopping centers, or for new concepts from brands that have been around for a long time, to open a store there. It’s a unique opportunity for them to capitalize on our shopping mall footfall and infrastructure and gain an unprecedented level of visibility that they might previously have thought was out of their reach.“