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ACROSS

June 11, 2015

GERMANY, TURKEY, AND THE BRIC COUNTRIES

Head of Representation Expansion at Decathlon Germany Ludger Niemann explains in an interview with ACROSS that the company is currently focusing on Germany, Turkey, and the BRIC countries. The business concept works better in power centers with good transport connections than in shopping centers.

An outlet center for Wuppertal

Wuppertal, a city of around 350,000 inhabitants, is getting an outlet center. It will be the largest in Germany. The investment amounts to €120 million.

Investment in dominance, experience, and convenience

The last twelve months have been incredibly active in the retail business at Land Securities and this has been driven by a strategy that has completely transformed our retail portfolio by focusing on schemes that deliver dominance, experience, and convenience in their respective catchments. This transformation is best demonstrated with an in-depth look at the drivers of success that consumers and retail brands have responded to. This has ultimately resulted in having a retail portfolio that is made up of fewer properties overall, but a higher number of bigger, better, flagship centers located in prime shopping locations.

Understanding Facebook

The Polish Council of Shopping Centers and Toolbox Marketing teamed up for a social media benchmarking project.

Arabian showpiece

The “Yas Mall” in Abu Dhabi boasts around 230,000 sq m of GLA. The emirate’s largest retail and entertainment center scores not only with its size, but also with its sustainability.

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THE LEVEL OF EXCELLENCE WE SHOULD STRIVE FOR TODAY AND TOMORROW
Originally developed solely to meet the daily needs of consumers, shopping centers quickly became an asset class. The model worked very well for a long time, but as consumer behavior has changed, so have the requirements of tenants, operators and investors. The obvious task to satisfy customers, business partners and stakeholders is: Get your customers to return to your locations. Clear differentiation and positioning as well as a clear focus on people are crucial.
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