Placemaking Project by Priscilla Tomasoa, Head of Marketing & Communications at Redevco
NAME OF PROJECT: Beats per Minute (BPM) at Rue de Rivoli in Paris
DEVELOPER: Redevco
OWNER: Redevco
PROJECT HIGHLIGHT: Redevco is transforming the iconic 126 Rivoli in Paris into a vibrant 13,000 sq m mixed-use space. Located on one of Paris’s main shopping streets, this building is planned to include retail, offices, urban logistics, a lifestyle hotel, a restaurant and charity organization as well as a publicly accessible rooftop garden with 360-degree views. It also aims for BREEAM Excellent certification.
Beats Per Minute (BPM) aims to be a modern urban development landmark in Paris, combining environmental and societal goals and revitalizing the city. The building’s name reflects its versatile use, from morning rooftop yoga classes to evening dining. It innovatively meets community needs throughout every minute of the day, thriving to become a hub for mixed activities and multiple experiences, along with year-round cultural and artistic events.
The asset is surrounded by Paris’s most beautiful monuments, including the Louvre, Notre-Dame, and the Hôtel de Ville. Located on Rue de Rivoli, one of Europe’s top 10 busiest shopping streets attracting almost 36,000 visitors a day, this exceptional location benefits from unrivalled accessibility and visibility in a hyper-dynamic, fast-changing setting.
Designed by Franklin Azzi Architecture, this mixed-use project will cater to modern retail demands and new lifestyle trends in a prestigious district where tourists and Parisians converge, blending history, culture, and commerce. In line with Redevco’s mission to create transformative real estate that builds value for investors and enriches communities, BPM aims for environmental excellence. The BREEAM Excellent Certification has been achieved in the conception phase for all three uses: hotel, offices, and commerce, and is targeted for operational
phases as well.
The redeveloped nine level building will include 3,000 sq m of retail space on three floors, 4,000 sq m of office space on three floors, urban logistics, a lifestyle hotel, and a restaurant. An extensive rooftop garden offering an exceptional 360-degree view of Paris, including the Eiffel Tower, Montmartre, and Notre Dame, will complement the many functions of the location. This green oasis will not only provide a serene escape in the bustling city but also contribute to urban greening and biodiversity net gain.
trends in a prestigious district where tourists and Parisians converge. /// credit: Redevco
Works began in June 2023, and the building is currently under development. A few weeks ago, we achieved a monumental human and technical accomplishment overnight, with the installation of a 40 m tower crane in the heart of the building.
By investing in sustainable practices, we aim to positively impact the environment and improve the quality of life for the building’s users, setting a new benchmark for urban development. This project is not just about transforming a building; it is about creating a resilient urban space that enhances the community and sets a new standard in placemaking.
Find more top placemaking projects here.
