Credit: Marc Vollmannshauser/URW

URW and Rituals Expand Partnership with Two New Flagship Stores

Unibail-Rodamco-Westfield (URW) Germany and lifestyle brand Rituals are expanding their strategic partnership at Westfield Centro in Oberhausen and Ruhr Park in Bochum.

The store in Ruhr Park is three times the size of the one before, and it opened on March 9. At Westfield Centro, Rituals is increasing its new sale area to a comparable extent. The handover will take place in May and the opening is expected in July. The stores will henceforth be among the brand’s largest in Germany.

Rituals has collections for body care and home, inspired by ancient traditions of Far Eastern cultures. The new flagship format also includes the implementation of the company’s premium concept, which has been successful throughout Europe. It incorporates products from the House of Rituals in Amsterdam as well as a Hair Temple. In the latter, customers can create their personalised shampoos and conditioners from 715 possible combinations.

Constantin Wiesmann, Director of Leasing Austria & Germany at URW, says: “The significant store extensions and the upgrade to flagship stores of Rituals underline the attractiveness of our assets. They are among the most important shopping, dining, and leisure destinations in Germany. We are therefore very pleased about the expansion of our strategic partnership with Rituals.”

With a total area of 230,000 sq m, Westfield Centro is Germany’s largest shopping experience destination. Around 240 stores, including more than 47 gastronomy concepts, a multifunctional arena with 12,500 seats, Legoland® Discovery Centre and a cinema are located on site. With direct highway connections, trams, and bus stops in front of the entrance, the center is very well connected to the regional and national infrastructure.

With around 115,000 sq m of rental area and over 160 stores, Ruhr Park in Bochum is also one of the largest shopping centers in Germany. The tenant and brand mix has been continuously optimized and differentiated in recent years. The gastronomy and leisure offer is supported by the cinema UCI Kinowelt and a comprehensive range of restaurants and cafés from national and international brands. The open-air destination is easily accessible by car, among other ways via a direct freeway connection, as well as via various bus lines.

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