Berlin///Germany – ALEXA is welcoming two new additions for fashion shoppers. On April 16, the popular shopping and leisure center at Alexanderplatz opened Name It, a children’s fashion retailer occupying around 370 square meters on the first floor. The brand offers a broad range of clothing and accessories for babies, children, and teens, with a focus on comfortable, affordable styles that resonate with young families worldwide.
Vero Moda had already returned to the center on March 26, following an extensive refit and significant expansion. The womenswear label now operates across 296 square meters, giving shoppers a wider selection of contemporary fashion for every occasion. The enlarged store layout and refreshed design are intended to encourage browsing and longer dwell times.
Both Name It and Vero Moda are part of Danish fashion group Bestseller, which also operates Only, Jack & Jones, and Only & Sons at ALEXA. With the Name It opening and the Vero Moda expansion, Bestseller continues to grow its presence at the center, sending a clear signal of commitment to the location. Leasing for the new store was handled by Sonae Sierra, which manages ALEXA on behalf of owner Union Investment.
“The opening of Name It and the reopening of Vero Moda are a strong signal for ALEXA at Alexanderplatz,” said Oliver Hanna, Sonae Sierra Center Manager at ALEXA. “We are pleased to be expanding our retail offering together with Bestseller and giving our visitors an even broader range of fashion.”
(dp)
