The launch event also saw football presenter Josh Denzel host a store Q&A session with Trent and youth football athletes from the local Tiber Football Center. The young athletes posed a series of questions to Trent and had their Under Armour products signed by their local football hero. Tiber Football Center hosts an academy that Trent and Liverpool FC support, helping young footballers achieve their goals and become positive role models within their local communities.
The new Brand House will offer a seamless experience for Under Armour athletes and consumers, including connected fitting rooms which give them the opportunity to feel, try and learn about the products and their benefits by using the interactive screens installed. It will also feature bespoke artwork, paying homage to Under Armour athlete and Liverpool hero Trent to inspire future generations of football athletes in Liverpool.
“I’ve been incredibly fortunate to play for my boyhood club throughout my career. For that reason, there’s nothing I enjoy more than giving back to the community. As an Under Armour athlete, I’m able to do just that. Whether through our work with Tiber FC or opening the new Under Armour Brand House which will allow the toughest local athletes to strive for more, I’m really keen to help more young people from the area get into sport.” Trent Alexander-Arnold has said, Liverpool FC and England footballer.
“This latest store opening is a particularly exciting one for Under Armour, living up to our promise of delivering products that make athletes better. Liverpool is a hub of sporting excellence, serving the region and beyond, so we’re delighted that our new Brand House will enable us to meet ever-increasing consumer demand in this area. It will allow us to fulfil our obsession with levelling up these athletes; fuelling their journey every step of the way. Trent is the perfect case study of how Under Armour can help athletes strive for more and be the best possible versions of themselves.” said Kara Trent, Managing Director EMEA at Under Armour.