TRAFFORD CENTER SECURES FLAGSHIP JD STORE

Sports and fashion giant JD Group has confirmed plans for the new 4000 sq m flagship store, which will be the largest in its global portfolio.

Taking the lower level of the former TopShop unit, the new flagship JD store will embody the brand’s strategy to set the global standard for retail experience through best-in-class operations, connected consumer experiences and the unique delivery of the world’s best sports and fashion brands.

The news comes shortly after the announcement that NEXT signed a new 10-year lease with Trafford Center to significantly upsize its presence in the center and bring its fashion, beauty and home offering together in a single 6000 sq m store.

“This new JD flagship store represents a significant step in enhancing the Trafford Center offering and we’re delighted to be announcing the news so soon after that of NEXT’s upsize”, said Marcus Briggs, Retail Director at Pradera Lateral. “Trafford Center is an iconic and sought-after retail and leisure destination and this kind of increased investment from major retail brands only serves to underline this fact. It’s a big year for the center, with more exciting signings to come and significant investment in our dedicated outdoor events programme. We are proud to be building a center that can truly live up to its strapline as an opportunity to ‘escape the ordinary’.”

“We are delighted to be relocating within the Trafford Center to deliver a unique flagship. This will be the largest JD store ever from over 3,400 stores globally”, said James Air, Head of Group Acquisitions. “The new store will feature a bespoke take on our latest cutting edge concept and will bring more of the very best brands to our loyal customer base in the North West.”