Traditional Viennese confectioner Aïda starts expansion in Germany

Dominik Prousek, Executive Director of Aïda: “The light-flooded and central location in which we will be located conveys the feeling of a marketplace that extends around the apron tower and is somewhat reminiscent of Munich’s Viktualienmarkt. A touch of Vienna in soft pink and wonderfully fragrant fits in perfectly.” And further: “This is a great, super-strong location within the airport, a highly frequented place for those looking for high-quality food. We are looking forward to bringing our charming and courteous service, our high-quality coffee and our exquisite cake variations to one of Germany’s major travel capitals.”
Franchise partner Andreas Reichert, Managing Director of Allresto Flughafen München Hotel und Gaststätten, comments: “We are delighted to present the Aïda Café-Konditorei at Munich Airport and to offer our guests a slice of Viennese charm and culinary excellence. This opening enriches the gastronomy family here at the location and underlines our commitment to first-class experiences.”

Credit: Aïda

The story began in 1913 with Josef Prousek and his wife Rosa. He dedicated the color scheme to her name; his favorite opera by Verdi served as the name. Some of the eleven branches that were opened in 1939 are still open today, such as those in Mariahilfer Straße and Bognergasse. The large number of corner locations is striking – the aim was to get as much display space as possible for the pastries. In 1943, the first two generations wrote down all their pastry recipes for their descendants. To date, no older cream slice recipe has been found anywhere in the world.

Dominik Prousek, the fourth generation of the traditional Aïda company, is now making the popular Viennese coffee house culture even better known outside Austria.