Munich///Germany – IPH Gruppe has secured a prime retail lease in Munich’s city center: flaconi, Germany’s leading online beauty and fragrance retailer, will open its first flagship store near Marienplatz in late 2026. The approximately 600 square meter retail space is located in a high-quality new development project backed by a Munich family office, with IPH Gruppe advising on the leasing transaction.
With more than 5.5 million customers, flaconi ranks among Europe’s most successful e-commerce companies. The company has already announced additional flagship locations for 2027 at Berlin’s Hackescher Markt and on Frankfurt’s Zeil shopping street.
“This lease is a real statement about the appeal of Munich’s city center,” says Sinje Swala Buschmann, Director of Leasing at IPH. “The combination of premium new construction, top-tier location, and an innovative brand presentation gives flaconi ideal conditions to successfully bring its strong digital brand experience into the physical retail space.”
“The deal demonstrates how consistently leading online retailers are now establishing physical presence in the best city center locations.”
Lars Jähnichen, Chief Executive Officer of IPH Gruppe
“With our first flagship store, we are creating an immersive beauty experience and making the flaconi brand even more tangible in urban spaces,” says Alexandra Szarmach, Chief Human Resources Officer and CEO at flaconi. “Working with IPH Gruppe and the landlord throughout the entire process was highly professional, solution-oriented, and collaborative.”
flaconi’s assortment covers approximately 1,000 national and international brands with around 50,000 products across fragrance, skincare, makeup, hair care, natural cosmetics, beauty tools, and accessories. Founded in 2011, the company operates with roughly 700 employees from 60 countries across its Berlin-Charlottenburg headquarters and its logistics center in Halle.
(dp)
