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credit:tom tailor
credit:tom tailor

Tom Tailor launched new store concept at Westfield Donauzentrum Vienna

The test phase of the new design will be carried out at a total of eight locations in Austria and Germany before aiming for a rollout next year.

The new design concept is intended to strengthen the brand experience and bring the customer journey to a new level. The focus was on natural, high-quality materials in beige tones, these were combined with wood and black metal pipe elements. The stone and recycled tiles point to the brand’s down-to-earth brand language. The Hanseatic roots can’t be denied in either the color or material selection. Screens with snapshots of the coast bring customers into a relaxed atmosphere and remind them of Hamburg, the city where Tom Tailor is headquartered. In general, the new concept appears reduced, the products are the focus and are presented well and clearly for the customer.

“Our team has created an inviting space with a relaxed atmosphere where customers feel comfortable and experience an inspiring and individual service,” says Gernot Lenz, CEO of Tom Tailor.

The test phase of the shop-in-shop format has also started: since the beginning of September, the new design can be experienced at Kastner & Öhler in Graz.