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Tissot’s first flagship further enhances the strong luxury watch and fine jewellery portfolio across the Covent Garden estate, joining global brands Bucherer, Hublot, OMEGA, Tag Heuer, Tiffany & Co. and TUDOR, as well as recently opened Messika and Girard-Perreguax.

Tissot’s Covent Garden flagship is located at 7 James Street and showcases its broad selection of premium watches boasting exceptional materials and sports functionalities, combined with Swiss-made craftsmanship and precision.

Photo Credits: Tissot

Michelle McGrath, Executive Director, Shaftesbury Capital, commented: “Tissot has been an innovator within the watch industry for decades, boasting a rich heritage and historic brand journey. At Covent Garden, we endeavour to present the very best of retail across multiple categories, and there is a clear opportunity for Tissot to thrive and deliver timeless pieces and extend the range on offer for our visitors.”
Sylvain Dolla, CEO of Tissot added: “As we celebrate over 170 years of watchmaking heritage, this expansion in the heart of London and the popular Covent Garden specifically, is a significant stride in bringing our own blend of tradition and modernity to a broader audience. We look forward to offering our customers an immersive experience that reflects the spirit of Tissot.”

Tissot has a watchmakers tradition and pioneering spirit since 1853. Nestled in the Swiss mountains of Le Locle, Tissot crafts watches that become the storytellers of life’s voyage: it’s not just the destination that matters, but the importance of the path filled with significant milestones and unforgettable memories. Every Swiss timepiece crafted embodies a fusion of heritage and innovation, and while priced accessibly, stands as an enduring legacy defying the constraints of time. Going beyond watchmaking and timekeeping, Tissot accompanies individuals in every moment, celebrating not only the achievements, but the journey itself.

Shaftesbury Capital PLC is the leading central London mixed-use REIT with a property portfolio, valued at £4.9 billion, extends to 2.9 million square feet of lettable space across the most vibrant areas of London’s West End. With a mix of restaurants, cafés, bars, shops, residential and offices, the destinations include the high footfall, thriving neighbourhoods of Covent Garden, Carnaby, Soho, and Chinatown, together with holdings in Fitzrovia. Shaftesbury Capital shares are listed on the London Stock Exchange and the Johannesburg Stock Exchange.