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More than a decade after launching its first food market in Lisbon, Time Out is bringing the concept back to the city where the brand was founded. In partnership with The Crown Estate, the company will open its first London Time Out Market at 10 Piccadilly in summer 2028, creating what it describes as the global flagship of its expanding hospitality business.
Located at the intersection of Regent Street and Piccadilly Circus, the market will occupy more than 26,400 sq ft across three floors within the redeveloped landmark building. The project forms part of The Crown Estate’s ongoing strategy to strengthen Regent Street as one of Europe’s leading retail, leisure and cultural destinations.
From City Guide to Global Food Hall Brand
Originally launched in Lisbon in 2014, Time Out Market has evolved into one of the world’s best-known food hall concepts. Today, the company operates 13 markets across Europe, North America, the Middle East and Asia, welcoming more than 12 million visitors annually. By the time the London venue opens, it is expected to become the 18th or 19th Time Out Market worldwide.
Unlike conventional food courts, every Time Out Market is editorially curated. Drawing on the company’s nearly six decades of experience as a city guide, local editorial teams select chefs, restaurateurs, bars and cultural experiences that reflect the character of their city. The concept combines gastronomy, culture and events under one roof, positioning food halls as urban destinations rather than purely dining venues.
The opening also marks another step in Time Out’s transformation from a traditional publishing brand into a global media and hospitality company. Founded in London in 1968 as a guide to the city’s cultural life, the company has expanded its editorial expertise into physical destinations, translating local recommendations into curated real-world experiences.
Food Halls Continue to Evolve
The London announcement reflects a broader trend across retail real estate. Food halls have increasingly moved beyond their traditional role as dining venues to become strategic placemaking tools that generate footfall throughout the day and into the evening.
Developers and landlords are investing heavily in food-led concepts that combine gastronomy with entertainment, events and cultural programming. Projects such as Cambridge Street Collective in Sheffield, Mercado de San Miguel in Madrid and Time Out Market Lisbon demonstrate how curated food experiences can strengthen city centers and mixed-use destinations while supporting longer dwell times and repeat visits.
Rather than competing directly with conventional retail, these destinations complement shopping by creating reasons for consumers to spend more time within urban districts.
Strengthening London’s West End
For The Crown Estate, securing Time Out Market represents another step in the ongoing evolution of Regent Street and the wider West End. The area has increasingly diversified its offer beyond traditional retail, with hospitality, leisure and experiential concepts playing a growing role in maintaining its international appeal.
According to Time Out, the location attracts around 74 million visitors annually, providing a platform that extends beyond food and beverage into events, culture and brand experiences.
For retail real estate, the project illustrates how food halls have become strategic anchors within mixed-use developments. Rather than functioning solely as places to eat, curated food destinations increasingly generate footfall, extend dwell time and activate city centers throughout the day and evening. Time Out’s editorial approach adds another layer by combining gastronomy with cultural programming, reinforcing the growing convergence of media, hospitality and placemaking.
