More than 10,000 retailers sell via Kaufland’s marketplace and offer more than 45 million items in over 5,000 categories ranging from home, electronics, garden & DIY, kitchen & household, baby & child, sports through to fashion on Kaufland.de. Customers in Düsseldorf will be able to experience a select range of these items firsthand in the Kaufland store over a test period of several months. These are exclusively display items. Each item can be scanned via a QR code using a smartphone camera. This takes customers directly to a promotion page where they can find all the showroom offers. The concept behind the showroom was developed in collaboration with the digital start-up Blaenk from Cologne.
“The showroom in Düsseldorf now provides a piece of Kaufland marketplace to touch in the store. This gives the Kaufland.de marketplace even more visibility on the sales floor and attracts our customers’ attention. The showroom gives us the opportunity to increasingly merge the stores and online platform into one Kaufland world and to expand awareness of the marketplace further”, said Gerald Schönbucher, member of the Kaufland e-commerce board.
Kaufland app also combines marketplace and store
The Kaufland app also unites the marketplace and stores as it enables both to continue merging closer together. Until now, customers have always had to switch between the store and marketplace areas. This is now a thing of the past. With an update to the Kaufland app, both worlds have united. Store offers, marketplace, coupons and much more are now available at a glance. In addition, Kaufland is expanding the benefits of the Kaufland Card even further with the app update. Customers now benefit even more from extra discounts, special offers, coupons or competitions – whether they are shopping in the stores or in the digital Kaufland world.