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Keeping up with the changes in Hamburg's Wandsbek district: the new Quarree with a new design, modern services, and a tenant mix adapted to the new target groups. Credit: Sierra Germany

The new Quarree in Hamburg launches in to the future

Quarree’s refurbishment, which began in 2019, is now completed. Owner Union Investment invested approximately 40 million euros in its redesign.

For 33 years, Quarree has been the urban shopping center in Wandsbek, Hamburg’s most populous district. A district that is currently undergoing major change and development. The population structure is changing, many young people and families are moving here. Intensive construction is underway, and many companies are investing in the district. In order to make the center, with its high share of regular customers, fit for the future in the course of this development, owner Union Investment has invested around 40 million euros in its redesign.

Union Investment wants to offer the residents of Wandsbek an urban center for the long term as well–and thus provide the tenants with the best possible basis for their continued success. These concerns are also underlined by the center’s multi-use concept: In addition to retail, daily needs, a fresh food market, and restaurants, the Quarree also accommodates a kindergarten, the Northern Business School private university, a blood donation service, a multiplex cinema, and a modern gym.

“Green” design theme

Around two years were spent on remodeling and restructuring, and the tenant mix was adjusted. The assortment areas were arranged more conveniently, and new services were set up. The entire Quarree was renovated and designed according to the new design theme, inspired by the green district of Wandsbek. New floors and ceilings, new lighting, harmonious design elements, and urban greenery, as well as  lots of light & transparency give Quarree a contemporary, harmonious look. Now the new Quarree is ready, all stores and restaurants, the Xtrafit gym, and CinemaxX cinema are open.