The center comprises more than 45,000 sq m of GLA and reports full occupancy, showcasing sustained demand from both international and domestic retailers. Over the years, the tenant mix has been refreshed in response to changing consumer behavior, with keen attention to fashion, household goods and everyday services. The result is a line-up that supports frequent visits while maintaining relevance in a competitive environment.
BIG Novi Sad stands as a unique destination, bridging the gap between a retail park and a traditional enclosed mall. Customers benefit from straightforward access and efficient circulation, with weather-protected common areas and extended dwell time opportunities. This unique character has broadened its appeal across age groups and spending profiles as well.
The retail destination has also put great emphasis on strengthening its leisure component. A diversified food offer, a major cinema complex and regular weekend activations have positioned the asset as more than a shopping location. It functions as a social hub for Novi Sad and the wider Vojvodina region, capturing footfall beyond pure retail missions.
Through active asset management and a consistent understanding of its target audience, BIG Novi Sad has maintained its role as a core retail and lifestyle destination in northern Serbia.
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