During the course of the year, the popular bookstore will extensively modernize its sales area in the center of around 4,000 sq m on three levels – and reopen with an adapted concept under the new Thalia brand name. Thalia Bücher GmbH and Deka are jointly investing €6 million in the refurbishment. After the reopening, customers will then be able to browse and shop at a bookseller of the latest generation.
Angela De Jager, Center Manager of Neumarkt Galerie, states: “The fact that we can now continue this great partnership is a clear sign for us that Neumarkt Galerie is seen as an attractive, profitable, and image-enhancing location. We are delighted that we can continue to offer our customers the extensive range of products from the Mayerschen bookstore – in the future Thalia. It is the largest bookstore in Cologne’s city center.”
Dominik Seyferth, Head of Store Network Development at Thalia, comments: “The spacious sales area on three levels, directly at Cologne’s traffic hub, Neumarkt, is perfect. If we want to have a presence, this is the best place in Cologne – and one of the busiest hubs in Germany. Here, we are also highly visible as a brand to the outside world, if only because of the striking building with its iconic ‘Dropped Cone’ on the roof.”
Mayersche Buchhandlung has been a tenant in the center for more than 20 years and now has concluded a long-term contract extension with Deka Immobilien Investment GmbH. APLEONA Real Estate GmbH acted as an intermediary. Neumarkt Galerie is part of the portfolio of the open-ended real estate fund Deka-ImmobilienEuropa.