Spanning 232 sq m, Ted Baker Merry Hill will stock the brand’s full range of womenswear, menswear, footwear and accessories. Located on the upper level between luxury jewellers Goldsmiths and Beaverbrooks, the latter having recently committed to a significant upsize at Merry Hill, Ted Baker’s new store is only their second full-price store in the region.
Ted Baker Merry Hill will complement a line-up of other brands that have committed to the destination this year. A premium fashion zone is being established on Merry Hill’s upper level, bolstered by the recent openings of a 186 sq m Kurt Geiger and 149 sq m Dune, as well as the renewal of Superdry’s 929 sq m store.
Graeme Jones, Director at Sovereign Centros, commented: “The signing of Ted Baker to Merry Hill is a great moment for the destination, and is yet another premium brand to commit. Positioned alongside the likes of Kurt Geiger, Dune and a soon to be upsized Beaverbrooks, this is another vote of confidence in Merry Hill that reinforces its position as one of the leading destinations in the UK.”
JLL and Time Retail Partners represent Merry Hill. McMullen acted for Ted Baker.