Lifestyle brand Tamaris is expanding its international presence and celebrating the opening of its first partner-managed mono-label store in Switzerland. In Switzerland, the brand, which belongs to the Detmold-based shoe supplier Wortmann Group, was previously only represented with two shop-in-shop areas.
The 90 sq m store introduces the brand’s new retail concept to the Swiss market for the first time. Alongside the shoe collection, the store also offers a selection of matching accessories such as care products and bags.
“It’s not just a new location for us, but a real milestone. The new store concept brings Tamaris to the area in a modern and tangible way and the enthusiasm of the visitors was already huge on the first day,” shared the company.
