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retail real estate

Credit: © Westfield Donau Zentrum

50 Years of Westfield Donau Zentrum in Vienna: A Milestone Shaping the Future of Urban Retail

Vienna’s Westfield Donau Zentrum is celebrating its 50th anniversary under the motto “50 Years of Future – Shaping the Shopping Experience of Tomorrow.” Austria’s largest shopping and leisure destination is not only looking back at five decades of transformation but also forward, with a clear focus on innovation, sustainability, and urban quality of life.

Credit: HyperIn

FROM EXPERIENCES TO INSIGHTS, FROM INSIGHTS TO GROWTH: THE MODERNCRE ALGORITHM

Commercial advantage belongs to those who move with insight, not instinct: As much of Europe’s real estate market cools, the Nordics are bucking the trend, driving growth not through location alone, but by redefining value around experience, insight, and resilience. A new framework, the “Modern CRE Algorithm”, shows how smartly designed tenant experiences and data-driven intelligence are turning properties into thriving ecosystems.

Credit /// Left: ambas; Right: Union Investment

M&A, EXPANSION, AND RESILIENCE: THE FORCES SHAPING EUROPE’S SHOPPING DESTINATIONS

In the retail real estate sector, bold moves are reshaping the European landscape. Recent landmark transactions, including FREY/ROS, Sonae Sierra, and Unibail-Rodamco-Westfield, signal the start of a new investment cycle. At the same time, several companies are embarking on remarkable expansion journeys, positioning themselves for long-term growth. In this interview, Steffen Hofmann, Managing Partner at ambas, explains why now is the right moment to “think big”, what drives corporate M&A strategies in retail, and how these shifts are redefining market opportunities across Europe.

CC REAL’S GASTRONOMY STRATEGY: “HANDS-ON MANAGEMENT INSTEAD OF STANDARD SOLUTIONS”

Gastronomy is no longer just a side element, but a key factor for the attractiveness and dwell time of shopping centers. At CC Real, F&B, therefore, has a permanent place in the expansion and repositioning strategy. Why culinary diversity is a matter for top management, which trends they consistently embrace, and why courage, hands-on management, and individual concepts make the difference: Those are the topics discussed by Markus Brugger, Managing Director Asset Management, and Sorin Scurtu, Executive Director Leasing. Despite their enthusiasm for gastronomy, the managers have a clear message: Well-executed gastronomy is a differentiating factor, but not a universal remedy.

Property Investment Market in Poland

Investment market results in Poland for Q1-Q3 2025 reflect stable market condition, with year-to-date volume aligning closely with the Q1-Q3 2024 results. By the end of September, the Polish investment market reached a total volume of €2.6 billion within 105 transactions, indicating increased liquidity. Polish capital continues to gain momentum, capitalizing on attractive pricing opportunities. In contrast, core capital remains cautious, with only two transactions exceeding the €100 million mark.

Credit: ACREM

Shaping Retail in Albania: QTU Celebrates 20th Anniversary

QTU, Albania’s first shopping center, marks its 20th anniversary – celebrating two decades of redefining retail, leisure, and family experiences. The milestone highlights a story of innovation, customer loyalty, and strong emotional connection. Its month-long anniversary campaign drew record footfall and reinforced QTU’s position as Albania’s most established and future-ready shopping destination.

Credit: CEEPlay

DESIGNING PLAYFUL LANDMARKS AND TRANSFORMATIVE PUBLIC SPACES

Ibrahim Eker is the founder of CEEPlay, a company that has become known across Europe and beyond for its unique realizations of placemaking through innovative, architectural playgrounds. Collaborating closely with Carve, a design studio that is world-renowned for its groundbreaking work, CEEPlay has turned children’s playgrounds and public spaces into eye-catching landmarks that stimulate not only children, but the communities around them. In this in-depth conversation, he reflects on his journey, his design philosophy, the impact of play on urban environments, and the future of public space.

Credit: BALFIN Group

BALFIN GROUP: SHAPING THE FUTURE OF REAL ESTATE IN THE WESTERN BALKANS AND BEYOND

With malls, retail parks, hotels, and housing projects, BALFIN Group is setting new standards in Southeast Europe. In this interview, Vice President Csaba Toth outlines the expansion from the Balkans to Western markets and explains why digital innovation and an integrated approach make BALFIN a prime partner for investors and brands.

Credit: M Core

M CORE ACQUIRES SOUTHWATER SQUARE IN TELFORD, UK

M Core has completed the acquisition of Southwater Square, a 99,000 sq ft leisure scheme located in the heart of Telford town centre. The scheme forms part of the wider Southwater regeneration. It is anchored by a strong line-up of national operators, including Cineworld, Premier Inn, Miller and Carter, Zizzi, Willow, Pizza Express, Nando’s and Bella Italia.

Credit: MK Illumination

EMOTIONAL EXPERIENCE OVER SQUARE METERS: HOW LIGHTING, IDENTITY, AND STORYTELLING MAKE RETAIL REAL ESTATE FUTURE-PROOF

In a world where square meters no longer guarantee success, Thomas Mark, President of MK Illumination Group, argues that the future of retail lies in how spaces make us feel. From safety to storytelling, light plays a pivotal role in transforming commercial real estate into places of belonging, optimism, and human connection. As retail shifts from transaction to transformation, emotionally intelligent design is becoming a strategic necessity not just to attract visitors but to inspire loyalty, community, and lasting value.

Credit: FREY

FROM PROMENADES TO OUTLETS: FREY’S BOLD PATH TO MARKET LEADERSHIP

FREY Group has transformed the retail landscape with its open-air Shopping Promenades, and now it is venturing boldly into the outlet sector. In this exclusive interview, Chairman & CEO Antoine Frey explains why the acquisition of ROS was pivotal, how cultural placemaking and B Corp sustainability guide the company’s vision, and why projects like Malmö Designer Village and Designer Outlet Berlin are setting new standards across Europe.

“WHAT’S THE SECRET TO OUTLET SUCCESS? EMPOWER THE TENANT”

In the evolving outlet retail landscape, tenant performance is more than a priority. It’s the engine of profitability. In this expert commentary, Rioja Estates’ Managing Director Giles Membrey lifts the curtain on why thriving tenants lead to thriving assets. From data-driven collaboration to precision in unit sizing, location, and customer experience, Membrey reveals how strategic landlord-brand partnerships are redefining retail success – one store at a time.

Credits: Nedderfeld Center and kplus konzept

HBB Takes Over Management for Two Deka Centers in Hamburg and Trier

Deka Immobilien has appointed HBB Centermanagement GmbH & Co. KG to handle center management, including commercial and technical property management as well as leasing management, for two of its shopping centers: the Nedderfeld Center in Hamburg and the Alleen Center in Trier. The handover will take place on January 1, 2026.

Credit: Trinity Capital

“OUTLET VILLAGE SOFIA WILL SET NEW STANDARDS IN BULGARIA”

Outlet Village Sofia: Bulgaria’s First Open-Air Outlet Concept Breaks Ground: Strategically positioned at the gateway to Sofia, right at the junction of one of Bulgaria’s two main highways, Outlet Village Sofia is set to redefine shopping in the region. Benefiting from the constant traffic of international travelers passing the capital and domestic tourists on the move, the project promises a steady stream of diverse shoppers. An interview with Ivan Nachkov, COO of Trinity Capital, and Simona Parvanova, Director of Leasing & Marketing, on the latest plans and developments at Trinity Capital.

Credit: VIA Outlets

VIA Outlets Achieves Highest Ever GRESB Score & 5-Star Rating to Take the Lead in European Retail Sector

VIA Outlets, owner-operator of 11 premium fashion outlet centres across Europe, is proud to announce its exceptional results in the 2025 GRESB Real Estate Sustainability Benchmark report. Not only has the group reached its highest ever score of 98/100, but it also achieved a 5-Star rating for the sixth consecutive year and was placed 1st in the ‘European Retail’ category.

credit: Redevco

Redevco launches pan-European retail parks strategy with €500 million commitment from CBRE Investment Management

Redevco, one of Europe’s largest privately-owned real estate management firms, today announces the launch of its closed-end Redevco European Retail Parks Fund. This new investment vehicle focuses on acquiring and managing high-quality, convenience-led retail parks across Europe and the UK. The strategy is backed by commitments from CBRE Investment Management’s (“CBRE IM”) Indirect Real Estate Strategies, acting on behalf of global institutional investors, as well as co-investment by Redevco.

Maison Louis Vuitton, Champs Elysées. /// credit: Shutterstock

European Luxury Retail Markets Remain Resilient

The European luxury markets remain resilient, bolstered not only by high-wealth luxury shoppers but also the return of high-spending tourists to Europe, reveals the 2024 European Luxury Retail Report by Cushman & Wakefield.

Thomas Beyerle of Catella (left), Patrick Brinker of Hauck Aufhäuser Privatbank AG (center), and Falk Hermmann of Retaylor (right) /// credit: Rueckerconsult

Retail real estate: increasing pressure to modernize

The German transaction market for retail space recorded a low transaction volume of around EUR 2.8 billion in the first half of 2023 – compared with around EUR 7.8 billion in 2022 as a whole. Overall, it can be seen that online retail is having a negative impact on the development of sales in stationary retail even after the Corona pandemic. However, stationary retail for everyday needs in particular, such as retail parks in residential areas with a high population density, is proving robust and benefiting from the new situation. These trends extend much further than just Germany, as similar patterns can be recognized on other European markets as well.