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Antoine Frey, CEO of FREY (left); Malmö Designer Village, Sweden (right). /// credit: FREY

MALMÖ DESIGNER VILLAGE – THE LARGEST PREMIUM OUTLET IN THE NORDICS

Malmö Designer Village is an upcoming premium outlet village in Löddeköpinge, Sweden, uniquely positioned to serve both Swedish and Danish markets. Now under the leadership of FREY Group (following the acquisition of the project from UK developer Rioja Estates in 2024), it marks FREY’s first outlet development and a significant expansion of its open-air retail portfolio. Over 3.8 million visitors within 90-minutes and 10+ million tourists fall within its reach, including the major population centers of southern Sweden and the Copenhagen metropolitan area. With all necessary planning permissions secured and no objections, construction began in mid-2024.

Thomas Reichenauer, Co-Founder an Managing Director of ROS Retail Outlet Shopping (left); Designer Outlet Berlin, newly acquired by FREY and ROS (right). /// credit: ROS Retail Outlet Shopping

Acquisition of Designer Outlet Berlin: Strategic Step for FREY and ROS to Become European Market Leaders

With the acquisition of Designer Outlet Berlin just last week, and the upcoming opening of ROS Retail Outlet Shopping’s new location in Kraków, Poland, the current projects under ROS and FREY are a testament to their vision as well as the segment’s potential. In an interview with ACROSS, Thomas Reichenauer, Co-Founder and Managing Director of ROS, goes into detail about their current high-profile projects on the outlet market, where they see further potential, and the advantages brought by the merger between ROS and FREY as they aim to become the market leaders in Europe.

Recommended reading: A look at ‘Modern Retail Management’

With the book Modern Retail Management, Dr. Johannes B. Berentzen and Dr. Philipp Hoog present an outstanding collection that takes an in-depth look at the pressing issues of today’s – and tomorrow’s – retail landscape. Featuring 24 thought-provoking chapters by 36 leading experts, the book offers a rare blend of academic insight and practical guidance. From digital transformation and omnichannel strategy to sustainability and AI, this forward-looking volume equips readers with the tools and ideas needed to thrive in a rapidly evolving sector. Essential reading for anyone looking to shape the future of retail.

credit: Las Rozas The Style Outlets, ACROSS

Place Of The Week – Las Rozas The Style Outlets, Madrid, Spain

As the very first outlet center in Spain, Las Rozas The Style Outlets has been catering to the needs of customers since 1996. The center, which can very well be described as historic, is now undergoing a planned refurbishment project that will update the location both inside and outside, making it the “Place Of The Week” for ACROSS.

Factory Kraków, Poland. /// credit: NEINVER

NEINVER Brings New brands And Expanded Stores To Its Polish Portfolio

FACTORY outlet centers across Poland, operated by NEINVER, are gaining momentum with new store openings and significant expansions from long-standing retail partners. The latest updates to the brand portfolio, totaling nearly 2,200 sq m of added retail space, underscore outlet retail’s growing appeal and NEINVER’s commitment to supporting brand growth.

Las Rozas The Style Outlets facade design. /// credit: NEINVER

NEINVER Begins Refurbishment Of Las Rozas The Style Outlets

NEINVER has begun the refurbishment of Las Rozas The Style Outlets, a landmark retail outlet center to the northwest of Madrid, owned by Neptune, a joint venture between NEINVER and TIAA, Nuveen’s parent company. The 3-million-euro renovation project will update the center inside and out, transforming it into a more modern and inviting space while remaining true to its trailblazing spirit as Spain’s first outlet center, established 29 years ago.

Aerial view of Designer Outlet Krakow, March 2025. /// credit: ROS Retail Outlet Shopping

Designer Outlet Kraków Is Opening In May

Designer Outlet Kraków is set to open its doors in May 2025, bringing an elevated outlet shopping experience to one of Poland’s most vibrant and fast-growing regions. Strategically located to serve both the city of Kraków and the entire Lesser Poland area, this new destination promises exceptional style, value and convenience—all under one roof.

Montse Ortega is Head of Visual Merchandising & Experience at NEINVER. /// credit: NEINVER

THOUGHTFUL VISUAL MERCHANDISING TRANSFORMS OUTLET EXPERIENCES

Retail spaces must go beyond static displays and generic signage. Montse Ortega states that a well-executed VM strategy orchestrates movement, builds anticipation, and influences purchasing decisions. NEINVER’s Visual Merchandising & Experience expert explains how thoughtful Visual Merchandising enhances engagement, drives sales, and creates a shopping experience that customers want to return to.

Design of Vila do Conde Porto Fashion Outlet's extension in Portugal (left), and Johan Caspar Bergenthal, COO and member of the Executive Board at VIA Outlets (right). /// credit: VIA Outlets

“PERFORMANCE IS THE DECIDING FACTOR FOR OUR LEASING STRATEGY”

The focus is always on the success that can be achieved together: Johan Caspar Bergenthal spoke with ACROSS Magazine about the success factors driving VIA Outlets and the industry in general. In addition to the consistent growth generated by VIA Outlets’ 3R strategy, the former shopping center industry executive cites the close collaboration with brands, something he hadn’t experienced before during his time in the full-price retail world.

Left-to-right: Castel Guelfo The Style Outlets in Bologna, Italy, and José María Escobar the Technical Director at NEINVER. /// credit: NEINVER

REVITALIZING RETAIL: NEINVER’S COMMITMENT TO MODERNIZING OUTLET CENTERS

Outlet centers are evolving to enhance customer experience, with renovations playing a key role in transforming shopping into a social experience. NEINVER, a leading outlet developer, investor, and operator, is actively advancing its plan to modernize the portfolio with refurbishments completed or underway across its Spanish and Italian portfolio. ACROSS spoke with José María Escobar, NEINVER’s Technical Director, to learn more about the latest and upcoming renovation projects.

credit: Rioja Estate

GRANTHAM DESIGNER OUTLET VILLAGE: HIGH POTENTIAL DESPITE A SATURATED MARKET

With approximately 38 outlets, the UK is already one of the most saturated markets. So why do we think there is a need for a 39th? Giles Membrey, Managing Director of Rioja Estates Ltd, explains why his next project, Grantham Designer Outlet Village, will follow his company’s very successful blueprint for Malmö Designer Village.

Credit: IMAGE: CHRIS IGWE INTERNATIONAL

“OUTLETS ARE A CRUCIAL PART OF THE BRAND’S DISTRIBUTION STRATEGIES”

Few sectors of retail real estate offer such interesting and exciting opportunities for a retailer or brand, coupled with year on year growth as the outlet sector does. It continues to evolve, across the globe, at differing speeds depending on region or country, but with consumers keen to enjoy the benefits it offers. While outlets remain crucial to brand distribution strategies, operators and retailers face opportunities and challenges as consumer behaviors shift.

credit: Ken Gunn Consulting

NEW AGE OF INNOVATION DRIVES EUROPEAN OUTLET CENTRES

Retail outlet centres have seen a significant leap in retail and leisure brand growth in the past years with general sector growth set to continue, according to the Ken Gunn European Outlet Industry Review which ranks Europe’s top performing outlet centres and brands as well as the most improved.

credit: McArthurGlen

Frey Accelerates Growth In And Through The Outlet Segment – also with the signing of Designer Outlet Center in Berlin

2024 was another year of solid growth for FREY with a profit from recurring operations going up by 28,1 percent and a sales growth of almost 29 percent to 191.3 million Euros. The growth of the specialist in open-air shopping centers has made this impressive growth step especially since entering the outlet market with the acquisition of ROS Retail Outlet Shopping. An important part of the expansion strategy is the signing of Designer Outlet Center in Berlin for 230 million Euros.

Sevilla Fashion Outlet, Spain. /// credit: ACROSS, VIA Outlets

Place Of The Week: Sevilla Fashion Outlet

Owned and managed by VIA Outlets, Sevilla Fashion Outlet is not only an outstanding retail destination within Spain, but all over Europe. The remodelling of the outlet center that was finished at the end of 2023 has contributed to a large increase in visitor numbers and brand sales at the location, and continues to inspire the industry, as can be seen by its position as a finalist for ‘Best Refurbishment and Expansion Project’ at the 2024 MAPIC Awards.

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