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Recent calculations reveal that Mercadona has achieved significant success in the first eight months of 2025, taking the lead in the grocery sector of Spain. Capturing larger shopping baskets as well as a higher shopper penetration, are the main reasons behind Mercadona’s success.

A recent pan-European study shows that hard discounters like Aldi and Lidl continue to dominate grocery shopping preferences, and that their appeal reigns across different age groups, from Gen Z to retirees.

In 2025, the recovery of Europe’s grocery retail market is expected to gain momentum. CEOs in Europe are slightly more optimistic than they were last year despite the next few years remaining challenging, with low volume growth and sustained pressure on profitability, points out a new study by McKinsey & Company.