At a time of record high inflation and rising interest rates, consumers are expected to spend less on virtually everything for the foreseeable future. Naturally, companies are focused on operational efficiency and cost cutting. Both investment and innovation are often deferred or postponed.
The events of the last few years, increased transparency in general, and last but not least, technology and globalization have resulted in a new kind of customer. These new customers are both mature and competent. Retailers would do well to regard them as such.
To future-proof shopping centers, managers need to balance the impact of longer term (secular) trends with an uncertain macroeconomic environment. Focusing on continuously enhancing the user experience is a prerequisite for success. According to Multi, three strategies can be adopted.
First the coronavirus, then the war in Ukraine: Rising inflation and supply chain issues are causing panic, leading to consumers to buy again. Professor Stephan Rüschen speaks with ACROSS about justified fears, current supply shortages, and why transparency is the order of the day for all retailers.
Consumer behaviors and the business environment are changing fast under the global circumstances. Therefore, it is critical for real estate development companies to keep a pulse on both. The consumer is today at the heart of business more than ever before, say Jovana Cvetković and Nemanja Bućinac from MPC Properties.
Frederic Rouleau, Country Asset Manager, head of the Polish division of Multi Corporation explains in this interview how to demonstrate the value of shopping centers in investors’ portfolios.
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