With physical collections only previously stocked within leading multi-brand stores including Selfridges, Harrods and Harvey Nichols, the opening of Hunza G in Seven Dials marks a milestone moment for the brand as it commits to its first retail store. The 147 sq m space launched on April 29 and will be open to customers until the end of the summer.
Established in 1984, Hunza G has become renowned for its signature crinkle stretch fabric used throughout its lines of swimwear and clothing. The brand expresses a commitment to creating beachwear products that work for all, maintaining a ‘One Size Fit’ mantra and utilising fabrics that complement all body shapes and figures. The popular swimwear label also places an emphasis on sustainable creation and waste reduction, with its fabrics made with no deadstock material or wastage.
Hunza G Seven Dials will feature the brand’s signature ‘modern nostalgia’ styles across their swimwear, beachwear, and accessories collections. Fitted out in trademark Hunza G pink, the space features custom artwork by London-based artist Alba Hodsoll, diverse mannequins, and bespoke curved rails.
“Creating a space for our customers to come and experience, in-person, who we are as a brand has been a goal since we re-launched Hunza G in 2015”, comments Georgiana Huddart, Co-Founder and Creative Director at Hunza G. “The location feels perfectly aligned with us and our customers, as it’s located in the Seven Dials Covent Garden area, which is in walking distance of Hunza G HQ in Soho. As a brand, we are committed to our values of community, inclusivity, and ethical consumption, all of which come together to form Hunza G’s highly unique brand experience – we are hugely excited to be able to introduce this to our customers in a physical retail format for the first time.”