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Credit:Linkedin+Swarovski
Credit:Linkedin+Swarovski

SWAROVSKI opens first Italian flagship store in Milan

During Milan Design Week, SWAROVSKI opened its first flagship store in Piazza del Duomo 31, following the opening of stores on Fifth Avenue in New York City and in Dosan Park in Seoul.

The interior of the 550 sq m store, which is spread over three floors, was designed by the company’s global Creative Director, Giovanna Engelbert. It is no coincidence that the concept is called “Come Wonder”, because since its launch at the beginning of 2021, it has been an interplay of wonderful sights with color, different sizes and extraordinary styling. An imaginary world where science and magic meet. In Milan, you can discover all of the company’s collections, including crystal jewelry, watches, home accessories and tableware, eyewear and limited editions. For the first time in Europe, the Swarovski Created Diamonds jewelry collections, laboratory-grown diamonds, will be presented in a dedicated salon.

Alexis Nasard, SWAROVSKI Chief Executive Officer, says in a statement: “We are delighted to illuminate Milan with our first Italian flagship store. Swarovski Duomo unites all the facets of our brand in one luxury destination that brings to life our creativity, craftsmanship, and heritage. It represents a joyfully extravagant manifesto of Swarovski’s savoir-faire and pop cultural status in the heart of Milan.”

Credit:Linkedin+Swarovski
Credit:Linkedin+Swarovski
Credit:Linkedin+Swarovski
Credit:Linkedin+Swarovski

The history of SWAROVSKI begins in 1895 and is characterized by passion and innovation. Even then, Daniel Swarovski was already revolutionizing the fashion and jewelry industry with his precision-cut crystals. The visionary and inventor received a patent for his first electrically powered cutting machine in 1892 – at a time when crystals were still cut by hand. Together with his partners Franz Weis and Armand Kosmann, they looked for a location outside Bohemia to expand the company. They found what they were looking for in the picturesque town of Wattens in Austria. The decisive factors for this decision were sufficient running water to generate the hydropower required for his innovation, transport links to the fashion metropolis of Paris and sufficient distance from imitators.

The beginning of an extraordinary over 125-year history of the market leader for cut crystal creations.