Steen & Strøm 225’s partnership with Oslo Fashion Week spearheads sustainability

The department store, which continues to break record monthly sales and increased its footfall levels by 5.6% compared to 2019, was the headline partner with Oslo Runway, and hosted several elements of this year’s Oslo Runway program.

Steen & Strøm, celebrating its 225^th year, making it the world’s oldest and longest trading department store, prepared a series of events aiming to inspire and boost cutting-edge Norwegian brands, including an innovative pop-up event in collaboration with ESP and Fretex Arkivet, together with a discussion panel at the store. The aim of the pop-up was to demonstrate the different perspectives of modern, durable Norwegian design.

David Wilkinson, Executive Director of Steen & Strøm commented: “We are proud to continue our support for Norwegian fashion and design, and to dedicate part of our ground floor to the unique pop-up store concept by Fretex Arkivet and ESP, both promoting conscious consumption and circularity. We hope visitors will feel inspired to commence their sustainability journeys and use this opportunity to get educated and inspired.”

ESP is well known in Norway for making locally produced on-demand wool outerwear inspired by archives at the 70-year-old outerwear factory she took over in 2015. Following the merger with Manufacture Oslo in 2020, the production space for the Norwegian fashion cluster, new opportunities including more digital innovation and tools to reach out to and communicate with costumers, have opened for including digital customization done by by Manufacture Oslo in Clo3D with local crafts. Every purchase at Fretex Arkivet, contributes to the Salvation Army’s social work to help those at risk of exclusion and low-income families.