The year 2025 marked a significant milestone for ShoppingCity Wels: the center originally opened on October 13, 2005, and in October 2025 it celebrated its 20th anniversary. Over several weeks, the shopping center became a stage where customers, partners and long-standing companions joined in celebrating the past two decades. The highlight of the anniversary was the large birthday weekend in October 2025.
“With this special weekend, we wanted to thank all our long-standing partners, customers and suppliers for 20 fantastic years. We look forward to many more successful years ahead,” states Andreas Schmiedmeister, Center Management, ShoppingCity Wels.
The SCW also celebrated the 5th anniversary of the Abenteuerland play area together with Deputy Governor Dr. Manfred Haimbuchner. ShoppingCity Wels is the only shopping center in Wels and the surrounding area that offers a dedicated play zone for its youngest visitors.
Motocross through the SCW
For several days, ShoppingCity Wels served as a filming location for the video “Date Ride” by Red Bull athlete Johannes Wibmer and his motocross bike.
“Johannes’ spectacular stunts thrilled visitors, many of whom were happy to participate as extras,” says Mag. (FH) Simone Schmiedmeister, Marketing, ShoppingCity Wels.
An Attractive Location for Future Tenants
In 2025, ShoppingCity Wels increased footfall to 2.3 million visitors and also recorded higher overall turnover. Building on the momentum of its successful anniversary year, the center is now looking ahead. For 2026, ShoppingCity Wels will once again place a clear focus on families. Numerous family-oriented events, children’s activities and offers designed to make visits more attractive for all generations are planned.
In addition, several new openings have been announced to further strengthen the tenant mix and round out the center’s offering:
- Virtual Reality Arena: On 300 sqm of experience space, Rift Arena will deliver a new entertainment concept: wireless virtual reality with full freedom of movement. In a futuristic cyberpunk setting, teams can compete against each other or embark on shared adventures – from e-sports matches to family experiences – starting March 2026.
- King Colis: King Colis purchases lost parcels and offers them at bargain prices in a pop-up store at ShoppingCity Wels from March 9–14, 2026.
- BlueBrixx: Continuing its expansion in Austria, BlueBrixx will open a 300 sqm store at SCW in April 2026. The brand offers high-quality brick-building sets for adults, collectors and creative enthusiasts – promising epic worlds and limitless building adventures.
- Moreboards: The long-standing tenant is a well-established destination for boardsports and fashion lifestyle. Its new flagship store, spanning more than 200 sqm on the ground floor, will reopen in April 2026.
ShoppingCity Wels remains a dynamic retail destination that combines tradition and innovation while consistently aligning with the needs of its visitors.
(dp)
