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ShoppingCity Seiersberg, Austria. /// credit: ShoppingCity Seiersberg
ShoppingCity Seiersberg, Austria. /// credit: ShoppingCity Seiersberg

ShoppingCity Seiersberg: record results for 2023 and a positive outlook for 2024

ShoppingCity Seiersberg closes 2023 with impressive record figures – over 7.3 million guests visited Austria’s third-largest shopping center. This represents an increase of +1.3% compared to the previous record year 2022 and an astonishing +17% compared to 2019.

Turnover also climbed remarkably by +5.5% in 2023 compared to 2022 to 370 million euros, which also represents an absolute record in 20 years of Seiersberg. This was 9% higher than in 2019, making the pre-pandemic year history as a reference.

The center´s clear goal for 2024 is to top the visitor frequency again and reach the 400 million euro mark in terms of turnover.

Investments for a modern future

ShoppingCity Seiersberg not only focuses on figures, but also on the continuous improvement of its infrastructure. In the last three years, 25 million euros have been invested in the Seiersberg location. On the one hand, the French sports retailer Decathlon was made possible, on the other hand, the F&B expansion including new outdoor terraces was implemented, interior upgrades including tenant improvements, as well as building improvements, such as renewed fire protection were also completed.

Challenges used as opportunities

Despite challenging economic conditions, ShoppingCity Seiersberg remains confident for 2024. The shopping center was already able to shine with new concepts in 2023. The letting of the shopping center with 74,000 sq m of retail space and a de facto fully let total area of almost 90,000 sq m has also been record-breaking. A total of 29 leases were signed with existing and new partners – a clear evidence of an upturn in bricks-and-mortar retail.

“ShoppingCity Seiersberg proves that it is not just a shopping destination, but also a vital business location for the region,” comments Christian Guzy, owner of ShoppingCity Seiersberg.

“Investments not only show our belief in the future, but also strengthen the partnership with our tenants. Together, we are shaping a promising future for ShoppingCity Seiersberg,” adds Martin Klein, owner of the center.

Outlook for 2024 – prominent tenants and flagship stores

ShoppingCity Seiersberg´s future tenants for 2024 include international giants such as Nike, Mango and Pandora, who will be launching their latest store concepts by June 2024.

The company is also proud of its even more intensive collaboration with the Bestseller Group with flagship formats, such as “Vero Moda” and “Jack&Jones”, as well as the first “Only&Sons” store in a shopping center in Austria. Meanwhile, the shopping center´s F&B expansion also continues with “The Italian”, the new “Zushimarket – All you can eat”, “Dunkin Donuts”, and the Asian concept “Noodle King”.

Finally, as the major highlight of the first half of the year, MediaMarkt, the center´s largest tenant, will be realizing its flagship concept “TechVillage” – which currently only exists at five locations in Europe – as a retail concept in Seiersberg’s city center.

“We are not just rebuilding our store, we are taking a step into the future and creating completely new technology experience worlds,” says Kurt Mayer, Managing Director of MediaMarkt.

“Looking ahead to 2024, the opening of top-class tenants such as Nike and Mango as well as the new flagship stores promises to be a spectacle in the first half of the year, continuing our successful course as a retail and leisure destination,” adds Anton Cech, Managing Director of ShoppingCity Seiersberg. “We want to actively go on the offensive with new partnerships and further strengthen ShoppingCity Seiersberg”


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